"Tell me a story" - Don Hewitt ...
That was Don Hewitt's advice to aspiring journalists.
It should also be gospel to all communicators and marketers.
"Tell me a story." Then I'll pay attention.
60 Minutes did a terrific tribute last night to Hewitt, who died last week. Watch the segments here: http://www.cbsnews.com/sections/60minutes/main3415.shtml
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