Health care marketing exec, creative professional & recreational photog.
+ ... Apple enthusiast (makes life fun), hockey player (#4 on the blueline) and long-time (and sometimes suffering) Red Sox/Bruins/Patriots fan.
That was Don Hewitt's advice to aspiring journalists.
It should also be gospel to all communicators and marketers.
"Tell me a story." Then I'll pay attention.
60 Minutes did a terrific tribute last night to Hewitt, who died last week. Watch the segments here: http://www.cbsnews.com/sections/60minutes/main3415.shtml
Promo for "The Chaos Scenario," a new book from Bob Garfield, co-host of NPR's On the Media and ad critic at Advertising Age.
Garfield's advice for "the group formally known as 'The Man:' ... Listen or perish."
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There are some nice lessons for marketers in this TED talk from behavioral economist Dan Ariely, the author of Predictably Irrational.
Pay attention to the illustration of how people decide which option to purchase based on what variables are put in front of them (about 13 minutes in).
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